4/01 – today    Consultant in Marketing and Personal Growth with experience in managerial area, individual counselling, groups facilitation, planning, management and allocation of specialized training courses.

Among the latest:

-     Visiting professor of Marketing and personal empowerment with “L’Università degli Studi La Sapienza” ;

-      Tils – Telecom Italia Learning Services, IAL – the Formation Corporate for Lazio; Provincia di Roma.

-      Collaboration with Hoffman Institute to support groups in improving personal potentialities through gestalt and transactional analysis.

-       MUSICA per ROMA, Auditorium Parco della Musica, Rome

        for start up of Auditorium Parco della Musica as selling spaces for congresses and musical events as well as developing merchandising products under Auditorium brand logo.

-       EUPHORIA, Rome – Consultant in developing marketing strategy for a start up Cosmetic company

-       Giroal, publishing company, consultant for magazines and web repositioning.

7/00-4/01          REVLON, New York – Global Marketing Director

In charge of Revlon fragrance - both USA and International Markets

Responsibilities included:

· Definition of International marketing strategy

Oversight of full life-cycle new products launches identifying the market opportunity, positioning, formula briefs, and packaging, advertising and merchandising the final definition of the projects and their production.

· Supervise and check for the program’s implementation through the co-ordination with a number of departments.

Reported to Vice President Cosmetic International.

Co-ordinate a junior product manager for the USA and a junior marketing communication for International.

Main achievements: Extension and adaptation of launches to the different International markets (Hong Kong, Australia, Canada, South Africa, and Europe); reached sales budget objectives for USA; developed introduction strategies and plans for USA trade.

7/99-6/00                   REVLON, New York – International Category Manager

Responsible for Global re-launch of Ultima II brand, a prestigious makeup and treatment line, mainly sold in selective-distribution department stores and perfumeries.

Reported to Vice President Cosmetic International. Co-ordinate one junior product manager.

Main achievements:

· Definition of International strategy for the brand, brand repositioning, packaging re-stage, product line rationalization.

· Development and deployment of advertising, merchandising and promotional guidelines.

· Developments of International press campaign

· Significant cost reduction in all merchandising and advertising materials

4/94-7/99                   REVLON, Rome - Group Brand Manager
Responsible for:

· Beauty Care: Natural Honey, Flex shampoo and conditioner, ZP11, Colorstay Haircolor. Mass market distribution and perfumeries

· Ultima II and Marcella Borghese makeup, treatment and fragrances.

Reported to General Manager. Co-ordinated one assistant and one junior product manager.

Main achievements:

Multiplied sales by four times on promotional campaigns; reached sales budget for Ultima, keeping the brand the #1 profit contributor; developed two types of new permanent merchandising for Ultima, ideated several promotional campaign at low cost and high return; retained and built on base consumers and trade trough Direct marketing activities.

6/92-4/94                    L’OREAL, Turin - Product Manager
Responsible for:

· Personal care Phyto – natural Haircare range

· Fragrances: Naf Naf, Vanderbilt, Kookai, and Caractére

Marketing experience started with 3 months in field as salesperson in Emilia-Romagna.

Reported to Marketing Director.

Main achievements: developed several budget simulation to introduce fragrances in mass market, adaptation of French launch and advertising campaign to Italian market; brought Italy to become lead country in developing promotional campaigns. 

2/91-6/92                    COLGATE PALMOLIVE, Rome- Junior Product Manager
Assistant on Ajax all-purpose Cleaner- Mass Market Distribution.
- Main brand re launch through advertising campaign “Carmen”.

- Two line extension launches.

Main achievements: contributed to climb from # 2 up to the # 1 position in a very aggressive market.

9/90-2/91                     SERVICE - (Advertising Agency), Turin - Copy writer

EDUCATION

9/85-7/90

Graduate Degree in Economics and Business - Final grade summa cum laude University Federico II of Naples

Thesis: "Packaging as a strategic marketing variable”

9/80-6/85    Secondary School in classical studies-52/60

Additional training

2004- 2006

Gestalt Counselling Master - ASPIC – European School Psychotherapy specialization;

2003-2004

Master Practitioner in  NLP, Neuro Linguistic Programming Practitioner, a method to optimize communications, auto motivate, motivate others and negotiate.

12/01-5/02   Tourism Master – Sist, Rome

various

Empowerment, comminication, personal relationship:  Hoffman Quadrinity Process, Avatar, Family constellation, Inner Self training.

26-28/2/97   Interpersonal Style- Revlon, London

12-18/9/95   Leadership seminar - Revlon, London

9-16/10/93   Seminaire International Marketing Produit Public - L’Oreal, Paris

28-29/6/93   Marketing sur les parfums-  Lancome, Paris

27-28/9/91   Nielsen: retail and Consumer index - Nielsen, Milan

18-21/7/91   The lateral thinking seminar – Edward De Bono

1-3/3/91       Media & Planning -  Young & Rubicam

Skills

Very strong drive to results, to co-operate with people and to have a positive relationship with working team.  Organized, tenacious, with solid ethic values, and profound sense of being helpful.

Creative, hectic, used to work with various audiences and provenience. Fast, precise, enthusiast.

Languages

Italian: native speaker. Fluent in English and French.

It Literacy        

Microsoft Word, Excel, Power Point, Internet: advance level.