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Know Yourself
Self-assessment is the process of
"knowing yourself."
It involves taking an inventory of
your likes, dislikes, personal
characteristics, values, wants, and
needs. It is the first part of the
career management process.
Before you can decide what you
want to be, you first have to
discover who you are.
People are constantly changing,
growing, and developing. Therefore,
it is necessary for everyone to
re-assess themselves periodically in
relation to their career goals.
Self-assessment includes:
Interests
Things you enjoy doing can give you
important clues about work or career
interests. Fixing things, using
computers, cooking, and caring for
children are just a few examples of
everyday activities and skills that
can be transferred into a career.
Personality
Each person's unique combination of
emotional and behavioral
characteristics constitutes their
personality. Different careers fit
better with different personality
traits. For example, an outgoing,
friendly person who enjoys meeting
and talking to people all day would
be suited for jobs in sales,
customer service, or public
relations.
Skills
Skills are acquired not only from
past work experiences, but also from
community service and other roles in
your life. Skills are divided into
three types:
-
Self-management or adaptive
skills
─
Skills or strengths developed
through life and work
experience, or from exposure to
role models. They are also
behaviors learned in families
and from significant others.
Certain self-management skills
are very important in some
occupations, less important in
others.
Abilities
Talents and natural abilities often
indicate potential in a particular
area. People often take for granted
the skills that come easily to them,
yet those are precisely the areas
that should be explored when
considering careers. With training,
natural aptitudes may turn into
career options.
Work Values
The motivation or personal
incentives needed for job
satisfaction are unique to each
person. By examining your work
values, you can prioritize what role
work plays in your life. However, as
you grow and mature, some of your
values may change. Therefore, a job
or career chosen at age 20 may not
match the values held at age 40 or
50.
Lifestyle & Financial Considerations
Your preferred living conditions can
affect your career and occupational
choices, and vice versa. By
assessing how you want to live and
considering the finances required to
support that lifestyle, you can
evaluate how your career decisions
may impact you and the significant
people in your life, and whether
there are existing or potential
barriers to overcome. Financial
needs are an important
consideration. Knowledge of monthly
expenses and having realistic
financial goals can help in choosing
appropriate occupations.
Preferred Work Environment
Preferences regarding working
conditions can be just as important
as what you choose to do. Work
environment can play a large part in
how you feel about your job. Often,
your comfort level with where you
work can make the difference between
a successful and an unsuccessful
career choice.
Many self-assessment instruments
are available, both informal
exercises and formal
tests/inventories. They are often
available at your local high
schools, colleges, and workforce
development agencies.

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Career
development theorist John Holland,
Ph.D., developed a theory of career
choice based on the following
premises:
—
Realistic
—
Investigative
—
Artistic
—
Social
—
Enterprising
—
Conventional
According to Holland,
workers are not passive victims of
their environments, but actively
seek potentially compatible work
environments.
If your
personality and the work environment
“fit”—that is, if your personality
is congruent with your work
environment—you will most likely
enjoy your work, and you will
develop and grow in your career.
Think
about your interests, personality,
and skills, and then determine which
occupational theme(s) sound the most
consistent with your personality.
You can also use formal or informal
assessments to determine which
themes fit you. Note that everyone
fits to some degree in more than one
occupational theme. Therefore, it is
important to look at which themes
rank as the top three. Combining the
first letter of each of these three
themes makes up what is called the
Holland code.
To form
a Holland code, take the first
letter of the occupational theme
that best describes your personality
(R=Realistic, I=Investigative,
etc.), then the first letter of the
second highest theme, and finally
the first letter of the third
highest. For example, if your
interests rank in the order of 1)
Artistic, 2) Investigative, and 3)
Social, your Holland code would be
AIS. When exploring careers with
Holland profiles that relate to your
Holland code, consider careers that
have any combination of that
3-letter code—e.g., AIS, ISA, ASI,
SAI, etc.
You can
briefly determine your Holland code
with this self
assessment exercise , or in
addition consider a
self-assessment tool or instrument.
Formal assessments based on the
Holland theory include the Strong
Interest Inventory (SII), the
Self-Directed Search (SDS), and the
Career Key™. Some informal
assessments have also been developed
around the Holland theory, including
“The Party Game” from What Color
Is Your Parachute? by Richard
Bolles and “Let’s Make a Deal” from
Real People, Real Jobs by
Montross, Liebowitz and Shinkman.
Once
you've determined your Holland code,
you can begin to explore careers and
the education or training required
to be successful.

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Realistic (R)
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Realistic People
like to work with
machines and, often with
their hands, to build
things. Their skills
include having
mechanical know-how
and/or stamina to work
outdoors, and the
ability to operate
machinery. They are
often practical, love
nature, and are good
problem solvers. They
like working with
things and tools in
occupations such as
carpenter, air traffic
controller, paramedic,
or cook. |
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Do you like to work
outdoors?
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Do you like to work on
machinery/equipment?
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Do you have mechanical
abilities? |
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Are you skilled in
carpentry or building
things? |
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Are you considered a
practical person?
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Realistic Careers
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Cook |
Emergency Medical
Technician |
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Firefighter |
Building Inspector
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Roofer |
Machinist |
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Automobile Mechanic
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Heavy Truck Driver
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Carpenter |
Paramedic |
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Investigative (I)
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Investigative People
like to explore ideas
and analyze data. They
have skills in math and
science. Inquisitive,
precise and sometimes
abstract thinking are
some characteristics of
their personality. They
usually like working
with data and ideas
in occupational fields
such as medicine,
computer programming,
and science
technologies.
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Do you like math and
science classes?
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Do you like to solve
technical problems?
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Do you have an interest
in medicine?
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Are you competent with
computer applications or
programming?
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Are you inquisitive and
curious by nature?
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Investigative Careers
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Audiologist |
Chemist |
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Computer Programmer
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Architect |
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Physician |
Geoscientist
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Physician's Assistant
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Veterinarian
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Pharmacist |
Surgical Technician
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Artistic (A)
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Artistic People
like to create, sing,
dance, or write and
prefer an unstructured
work environment. They
have skills in music,
art, and/or
communications. They
value aesthetic
qualities and are more
likely to relate by
indirect means through
their medium. They like
working with ideas
in occupations such as
musician, designer, or
architect. |
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Do you like music, drama
or art classes?
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Do you like writing
stories or poems?
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Can you play a musical
instrument? |
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Are you a talented
actor? |
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Are you a creative
person? |
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Artistic Careers
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Commercial Artist
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Musician |
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Reporter |
Book Editor |
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Singer |
Floral Designer
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Graphic Designer
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Author |
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Actor |
Animator |
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Social (S)
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Social People
enjoy helping others and
the community. They have
skills in teaching,
counseling and getting
along with others, and
are sensitive to others'
needs. They are
cheerful, scholarly, and
verbally oriented. They
like working with
people in
occupations such as
teachers, education
administrator, or
physical therapist.
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Do you like to teach
children or adults?
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Do you like to help
others solve problems?
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Do you like to care for
sick people?
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Are you interested in
community service?
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Are you an understanding
and sympathetic person?
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Social Careers
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Nursing Aide |
Correctional Officer |
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Counselor |
Coach |
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Aerobics Instructor
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Physical Therapist
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Medical Sonographer |
Nurse |
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Teacher |
Clergy |
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Enterprising (E)
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Enterprising People
like to persuade and
influence others in
areas of business or
politics. They perceive
themselves as popular,
self-confident, and
social. They are skilled
in public speaking and
leadership. Enterprising
types like working with
people and data
in occupations like
dispatcher, construction
manager, or attorney.
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Do you like competitive
events or challenges?
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Do you like to influence
others? |
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Do you have the ability
to sell products or
services? |
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Do you motivate others?
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Are you results
oriented? |
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Enterprising Careers
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Travel Agent
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Farm Manager
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Real Estate Sales Agent
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Financial Manager
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Sales Manager
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Lawyer |
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911 Dispatcher
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Construction Manager
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Child Care Worker
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Cosmetologist
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Conventional (C)
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Conventional People
like an organized and
detail-oriented
workplace. They are
often skilled in
finance, mathematics,
and keyboarding, and see
themselves as
conforming, organized,
and practical. They like
working with data
in occupations such as
accountant, bank teller,
computer support
specialist, or
administrative
assistant. |
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Do you like working with
numbers or data?
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Do you like word
processing or data
input? |
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Are you accurate with
numbers, data and
information?
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Do you like to reconcile
bank statements?
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Do you have the ability
to handle details?
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Conventional Careers
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Accountant |
Administrative Assistant
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Legal Secretary
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Cashier |
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Insurance Underwriter
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Computer Support
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Bank Teller |
Library Technician
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Medical Records
Technician |
Office Clerk |
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| SELF
ASSESSMENT EXERCISE
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Based on
the theory of John Holland, Ph.D.,
people with the same or similar
interests are often found in the
same work environments. To discover
the work environments suited to your
interests, abilities, and
personality, consider the following
categories/themes.
Step 1:
For each theme, check those
items that describe you.
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Are
You: |
Can
You: |
Like
To: |
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Practical |
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Fix
electrical things |
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Tinker
with mechanics |
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Athletic |
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Solve
mechanical problems |
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Work
outdoors |
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Straight
forward |
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Pitch a
tent |
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Be
physically active |
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Mechanically inclined |
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Play a
sport |
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Use your
hands |
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A nature
lover |
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Read a
blueprint |
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Build
things |
| |
Good
with tools and machinery |
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Work on
cars |
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Are
You: |
Can
You: |
Like
To: |
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Inquisitive |
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Think
abstractly |
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Explore
ideas |
| |
Analytical |
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Solve
math problems |
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Use
computers |
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Scientific |
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Understand physical theories |
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Work
independently |
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Observant |
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Do
complex calculations |
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Perform
lab experiments |
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Precise |
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Use a
microscope |
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Read
scientific or technical magazines |
| |
Good
with tools and machinery |
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Work on
cars |
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Analyze
data |
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Are
You: |
Can
You: |
Like
To: |
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Creative |
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Sketch,
draw, paint |
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Attend
concerts, theaters, art exhibits |
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Intuitive |
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Play a
musical instrument |
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Read
fiction, plays, poetry |
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Imaginative |
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Write
stories, poetry, music, sing, act,
dance |
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Work on
crafts |
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Innovative |
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Design
fashions or interiors |
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Take
photographs |
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An
individualist |
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Express
yourself creatively |
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Are
You: |
Can
You: |
Like
To: |
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Friendly |
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Teach/train others |
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Work in
groups |
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Helpful |
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Express
yourself clearly |
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Help
people with problems |
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Idealistic |
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Lead a
group discussion |
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Participate in meetings |
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Insightful |
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Mediate
disputes |
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Do
volunteer service |
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Outgoing |
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Plan and
supervise an activity |
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Work
with young people |
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Understanding |
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Cooperate well with others |
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Play
team sports |
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Are
You: |
Can
You: |
Like
To: |
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Self-confident |
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Initiate
projects |
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Make
decisions affecting others |
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Assertive |
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Convince
people to do things your way |
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Be
elected to office |
| |
Sociable |
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Sell
things or promote ideas |
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Win a
leadership or sales award |
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Persuasive |
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Give
talks or speeches |
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Start
your own political campaign |
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Enthusiastic |
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Organize
activities and events |
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Meet
important people |
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Energetic |
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Lead a
group |
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Are
You: |
Can
You: |
Like
To: |
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Well
groomed |
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Work
well within a system |
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Follow
clearly defined procedures |
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Accurate |
|
Do a lot
of paper work in a short time |
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Use data
processing equipment |
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Numerically inclined |
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Keep
accurate records |
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Work
with numbers |
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Methodical |
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Use a
computer terminal |
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Type or
take shorthand |
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Conscientious |
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Write
effective business letters |
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Be
responsible for details |
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Efficient |
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Step 2:
Total the items checked for
each theme/category. Identify the
top 3 categories/themes that create
the most accurate picture of you.
My
top 3 categories/themes are: ______,
______, ______.
Step 3:
How accurately do you believe your
(3) top themes describe your
personality and interests?
REALISTIC people are characterized
by competitive/assertive behavior
and by interest in activities that
require motor coordination, skill,
and physical strength. People
oriented toward this role prefer
situations involving "action
solutions" rather than tasks
involving verbal or interpersonal
skills. They like to take a concrete
approach to problem-solving rather
than relying on abstract theory.
They tend to be interested in
scientific or mechanical rather than
cultural and aesthetic areas.
INVESTIGATIVE people prefer to think
rather than to act, to organize and
understand rather than to persuade.
They are not apt to be very "people
oriented."
ARTISTIC people value
self-expression and relationships
with others through artistic
expression. They dislike structure,
prefer tasks involving personal or
physical skills, and are more prone
to expression of emotion than
others. They are similar to
investigative people, but are more
interested in the cultural-aesthetic
than the scientific. SOCIAL people
seem to satisfy their needs in
teaching or helping situations. In
contrast to investigative and
realistic people, social types are
drawn more to seek close
interpersonal relationships and are
less apt to engage in intellectual
or extensive physical activity.
SOCIAL
people have high interest in other
people and are sensitive to the
needs of others. They perceive
themselves as liking to help others,
understanding others, and having
teaching abilities. Social people
value social activities, social
problems, and interpersonal
relationships. They use their verbal
and social skills to change other
people’s behavior. They are
generally cheerful, scholarly, and
verbally oriented.
ENTERPRISING people are verbally
skilled and use this skill in
persuasion rather than support of
others. They also value prestige and
status and are more apt to pursue it
than conventional people.
CONVENTIONAL people don't mind rules
and regulations and emphasize
self-control. They prefer structure
and order to ambiguity in work and
interpersonal situations. They place
value on prestige or status.
Based
on John L. Holland's Making
Vocational Choices: A Theory of
Careers (Englewood Cliffs, NJ;
Prentice Hall, 1973). The formal
validated assessment instrument
using John Holland's theory is the
Self-Directed Search, available from
PAR, Inc.
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Because of my
marketing expertise
and as a councelor I
may help you in
improving your
behavioral approach, to
implement your
strategies, to achieve
your personal and
professional objectives. |
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What I can do for
you?
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Marketing expertise to help you make an effective
action plan |
Skill-building in marketing, management and
relationship |
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Clarity about your business and marketing objectives
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Practical support to solve problems and eliminate
obstacles |
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Gain
perspective, get feedback, and discover new ideas |
Accountability to keep you focused on your goals and
on track with your plans |
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see my curriculum |
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Learn new skills and techniques
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Training Classes
group programs, peer support, and one-on-one
counseling to help your business succeed.
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Paola
Bonavolontà |
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Consultant in Marketing and
Personal Growth with experience
in managerial area, individual
counselling, groups
facilitation, training courses. |
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Born in Naples, Italy. Graduated
cum laude
in Economics and Business
Administration at 21, I
left my native town to work for
multinational companies.
Before turning 33 I was Global
Marketing Director in New York.
After that, I felt compelled to
change something, keeping what I
loved about my job, creativity,
team work, cooperation.
I began my entrepreneurial
career facilitating
individuals and organizations
with seminars and
consultancy. |
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Combining Counseling & Marketing
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Marketing
is about raising awareness or creating
the desire for something - including
you, your services, skills and
experience.
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Counseling can assist you in identifying skills, interests, needs and values that matter to you and develop the skills needed to accomplish your goals. |
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Because of my
marketing expertise and as a
councelor I may help you in improving
your behavioral approach, to implement
your strategies, to achieve your
personal and professional objectives. |
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If you
desire to reach a goal,
improve your awareness,
your relationship, your
business standard,
reassess your ambitions,
and major sources of
professional and
personal satisfaction.
let's
talk together
|
First 50-minutes
session is
complimentary so
that you and I
will have a
chance to learn
more about each
other to
determine if my
services can be
helpful for you.
Contact me
Paola Bonavolontà

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